Prev aims to be a pioneering brand leading the plant-based movement with a firm belief in the unnecessary use of animal materials in today's world. Born from this conviction, the brand meticulously crafts products solely from plant-based materials, symbolizing a fusion of ‘Plant’ and ‘Revolution,’ two pillars that also define its name.
In this era of the plant revolution, Prev is spearheading a new chapter for the fashion industry by redefining material choices and advocating for animal welfare, human health, and environmental sustainability. Each meticulously hand-crafted product showcases the endless possibilities of plant-based alternatives, reflecting Prev's commitment to transformative, ethical fashion practices.
At Prev, the ethos centers on compassion, ethical consciousness, and inclusivity. The brand embraces cruelty-free practices, ensuring no animals are harmed throughout the production process. It also challenges outdated societal norms by adopting a non-binary approach to sizing and celebrating individual diversity, emphasizing that true beauty transcends conventional standards. In this movement towards a compassionate, sustainable fashion future, Prev strives to be more than just a brand, but a driving force for positive change.
DESIGN
Prev ardently believe that true style transcends fleeting trends, and the objective is to create products that stand as enduring expressions of elegance and sophistication. By prioritizing quality materials, attention to detail, and versatile styles, we aim to craft pieces that remain relevant and chic across seasons and occasions. It also encompasses an ethos of sustainability that encourages conscious consumption by producing products that stand the test of time, thus reducing waste and promoting a more sustainable fashion environment.
Prev aims to break down the traditional boundaries of clothing by offering versatile, inclusive designs that rise above gender norms. We aim to create products that celebrate individuality and diversity, free from the constraints of societal expectations. It designs and offer garments that are accessible to most, regardless of gender to promote a sense of inclusivity and empowerment. Embracing fluidity in style, each piece is effortlessly adaptable, allowing individuals to express themselves authentically without limitations.
The brand take care that materials are respectful to nature and animals, innovative, high quality, and long-lasting, and strives to be a pioneer in this regard. Prev knows that in a world with limited resources, innovation, different perspectives, and creative ideas are needed to meet demand. The possibilities of sustainable and ethical material innovation are endless, and the brand pursues and encourages them.
The products are created to bring years of joy and value to their owners. Before launching, each new Prev design undergoes rigorous testing to ensure it meets the brand’s demanding quality standards.
From the sourcing of cruelty-free materials to the manufacturing processes devoid of animal by-products, Prev's focus remains resolutely on creating stylish, durable, and high-quality products without compromising animal welfare. In this way, we show that timeless quality, stylish design, and ethical manufacturing practices can coexist harmoniously.
PEOPLE BEHIND
Formed by young individuals who are conscious of the environment and animal rights, and motivated by innovation, creativity, and sustainable solutions, the team takes meaningful steps to ensure that its work environment and mission align with its products. From providing a safe and non-discriminatory workplace to building strong relationships, the brand continuously strives to improve, reflecting the spirit of teamwork.
The value of combining young minds with experienced hands is central, and the average age of the team is 26.
Rejecting the concept of gender binary, the brand emphasizes the importance of including LGBTQIA+ individuals within the team. In response to the disadvantage faced by female employees in Türkiye, positive discrimination is applied, with women making up more than 60 percent of the company structure.
SUSTAINABILITY GOALS
B-CORP CERTIFICATION
Prev's team is fully committed to the rigorous pursuit of B-Corp certification by 2025, actively engaging in dedicated efforts to align our practices with the high ethical, social, and environmental benchmarks set by B-Corp. This commitment drives the brand to implement sustainable initiatives, ethical business practices, and community-focused strategies, positioning it to achieve this respected certification while ensuring that its operations positively contribute to a more conscious and sustainable future.
SOCIAL PROJECTS
Prev's mission extends beyond creating stylish and sustainable clothing; it encompasses a deep commitment to social responsibility through impactful initiatives. The brand is dedicated to expanding its involvement in social projects, aiming to uplift and support communities in need. Through these endeavors, it seeks to use its platform to effect positive change, advocating for causes that align with the values of inclusivity, empowerment, and social justice, leaving a lasting and meaningful impact on the communities it reaches. In addition, products that cannot be sold or are defective but still usable are donated to charity associations and delivered to those in need.
Upcycling and Second Hand
The brand is deeply committed to reducing environmental impact by incorporating upcycled materials into its designs and championing second-hand fashion as a viable and stylish choice. It also encourages the adoption of second-hand fashion by promoting the reuse and redesign of garments and advocating for a circular fashion economy that minimizes waste. Products that are unsaleable, used in collection shootings, or produced with errors are never discarded; instead, they are reserved to be brought together with the community at more affordable prices through the event called Sample Sale.
Better Logistics
We're steadfastly focused on enhancing our logistics and warehouse stock management systems, all aimed at significantly mitigating the carbon footprint associated with our shipping procedures. By optimizing our logistical operations and revamping warehouse stock management, we're proactively streamlining processes to reduce waste, minimize unnecessary transportation, and maximize efficiency throughout our supply chain. Through these concerted efforts, we are dedicated to not only lessening our environmental impact but also fostering a more sustainable approach to shipping that aligns with our commitment to environmental stewardship and responsible business practices.
Ecodesign and Durability
The unwavering commitment of the brand remains steadfast in the pursuit of consistently delivering enduring, high-quality products that undergo meticulous and rigorous testing procedures. For this reason, further investment is planned in stringent quality control measures and comprehensive testing protocols throughout the product development lifecycle. By adhering to these rigorous procedures, the brand prioritizes not only customer satisfaction but also the assurance that every product leaving its facilities embodies an uncompromising dedication to exceptional quality and longevity.
TRANSPARENCY
Transparency is not merely a choice but an unwavering commitment that guides the brand’s ethos. Internally, open communication is prioritized, fostering an environment where information flows freely, enabling collaboration and informed decision-making at every level. Externally, the brand pledges to provide clarity and honesty, ensuring that customers, stakeholders, and the wider community have access to comprehensive and truthful information about its products, operations, and practices.