Welcome to Prev, a revolutionary brand at the forefront of the plant-based movement. We firmly believe that the use of animal materials is no longer necessary in today's world. With this conviction, we have meticulously crafted a brand that solely utilizes plant-based materials, and thus, Prev was born—a name derived from the fusion of "Plant" and "Revolution."
In this era of plant revolution, we are ushering in a new chapter for the fashion industry by redefining its material choices. We firmly believe that plant-based products can be anything but dull. As passionate advocates for animal welfare, human health, and environmental sustainability, we are bidding farewell to artificial leather and animal-derived materials.
At Prev, we place animals, our well-being, and the environment at the very core of our initiative. We strive to make an extraordinary, unexpected, and powerful entry into the world of fashion. Our aim is to transform the industry by showcasing the endless possibilities of plant-based alternatives.
Through meticulous research, innovative designs, and sustainable practices, we are rewriting the narrative surrounding fashion and sustainability. Each Prev product is thoughtfully hand-crafted in ethical working conditions with the highest quality plant-based materials, ensuring uncompromising style, durability, and ethical consciousness.
At Prev, we take pride in being completely cruelty-free. We firmly believe that fashion should never come at the expense of innocent lives. That's why every step of our production process is meticulously designed to ensure that no animals are harmed or exploited. From sourcing plant-based materials to crafting our garments, we prioritize cruelty-free practices without compromising on quality or style. With Prev, you can confidently embrace fashion that is not only kind to animals but also aligns with your values of compassion and ethical choices. Together, let's make a bold statement that fashion can be both stunning and completely free from cruelty.
Our dedication to inclusivity extends beyond materials. We stand for justice and equality for all living beings that have faced injustice in society. Embracing a non-binary approach to sizing, we do not adhere to gender binaries when categorizing sizes. Instead, we use the term "plus" to encompass larger sizes, ensuring that everyone feels seen and valued.
Moreover, at Prev, we believe that true beauty comes in all shapes, sizes, ages, and types. We aim to showcase the diversity of real-life individuals by selecting models from various backgrounds and walks of life. There is no singular standard or ideal when it comes to people; rather, we celebrate the uniqueness and individuality that each person brings.
Join us on this remarkable journey as we challenge conventions and embrace a future where fashion and compassion coexist harmoniously. At Prev, we are more than a brand – we are a movement driving the fashion industry towards a more compassionate, sustainable, and vibrant future.
THANK YOU FOR BEING A PART OF THE PLANT REVOLUTION!